TY  - GEN
AU  - Fred R David 
AU  - Forest R David 
TI  - Strategic Management Concepts 
SN  - 978-93-530-5283-5
U1  - 658.4012 
PY  - 2019///
CY  - Chennai 
PB  - Pearson 
KW  - Strategic Management
KW  - Strategy Formulation
KW  - Strategy Implementation
KW  - Strategy Evaluation
KW  - Strategic Marketing
ER  -