TY  - GEN
AU  - William G. Zikmund 
AU  - Barry J Babin 
AU  - Jon C Carr 
AU  - Mitch Griffin 
TI  - Business Research Methods 
SN  - 978-93-5350-326-0
U1  - 001.42 
PY  - 2021///
CY  - Delhi
PB  - Cengage 
KW  - Business Research
KW  - Measurement Concepts
KW  - Sampling and Fieldwork
KW  - Data Analysis
KW  - Decision Making
ER  -