TY  - GEN
AU  - John A Pearce 
AU  - Richard B Robinson 
AU  - Amita Mittal 
TI  - Strategic Management  
SN  - 978-93-5316-293-1
U1  - 658.4012 
PY  - 2019///
CY  - Chennai 
PB  - Mc Graw Hill 
KW  - Strategic Management
KW  - Strategy Formulation
KW  - External Environment
KW  - Global Environment
KW  - Internal Analysis
KW  - Business Strategy
ER  -