TY  - GEN
AU  - Valrie A Zeithaml 
TI  - Services Marketing 
SN  - 978-93-5316-077-7
U1  - 658.8 
PY  - 2019///
CY  - Chennai 
PB  - Mc Graw Hill India 
KW  - Services Marketing
KW  - Understanding Customer Requirements
KW  - Managing Service Promises
KW  - Service and Bottom Line
KW  - Aligning Service Design and Standards
ER  -