Valrie A Zeithaml  <br/><br/>
Services Marketing  

 - 2019 
 - Chennai   Mc Graw Hill India   2019 
 - 582 Paperback  
<br/><br/><label>ISBN: </label>978-93-5316-077-7 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Services Marketing 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Understanding Customer Requirements <br/>Managing Service Promises <br/>Service and Bottom Line <br/>Aligning Service Design and Standards 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/BIT