TY  - GEN
AU  - Shelby D. Hunt
AU  - John R. Sparks Ed.
AU  - Jagdish N. Sheth Ed.
TI  - Legends in Marketing: Vol 6
SN  - 9788132105206
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing
KW  - Macromarketing
KW  - Ethics and Social Responsibility
KW  - Research Tradition Period
ER  -