TY - GEN AU - Shelby D. Hunt AU - Scott J. Vitell Ed. AU - Jagdish N. Sheth Ed. TI - Legends in Marketing: Vol 5 SN - 9788132105206 U1 - 658.80092 PY - 2011/// CY - New Delhi PB - Sage Publications KW - Marketing KW - Macromarketing Ethics KW - Social Responsibility KW - Development Period ER -