TY - GEN AU - Shelby D. Hunt AU - Jagdip Singh Ed. AU - Jagdish N. Sheth Ed. TI - Legends in Marketing: Vol. 2 SN - 9788132105206 U1 - 658.80092 PB - Sage Publications KW - Marketing KW - Marketing Theory KW - Philosophy of Science KW - Foundations of Marketing ER -