TY  - GEN
AU  - Marcos Carvalho De Mesquita
AU  - Erik Kostelijk
TI  - Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
SN  - 9781032052199
U1  - 658.8342 
PY  - 2022///
CY  - London
PB  - Routledge
KW  - Marketing Analytics
KW  - Statistical Tools for Marketing
KW  - Consumer Behavior
ER  -