TY  - GEN
AU  - Philip Kotler
AU  - Gary Armstrong
ED  - Prafulla Y. Agnihotri
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 17th Ed.
KW  - Marketing
KW  - Extending Marketing
KW  - Designing a Customer Value-Driven Strategy and Mix
KW  - Understanding the Marketplace and Consumer Value
ER  -