TY  - GEN
AU  - Philip Kotler
AU  - Kevin Lane Keller
AU  - Alexander Chernew
AU  - Jagdish N. Sheth
AU  - G. Shainesh
TI  - Marketing Management
SN  - 9789356062665
U1  - 658.8 16th Ed.
PY  - 2021///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing Management
KW  - Understanding the Market
KW  - Designing Value
KW  - Managing Growth
KW  - Delivering Value
ER  -