TY  - GEN
AU  - Jagdish N. Sheth
AU  - Atul Parvatiyar
AU  - G. Shainesh
TI  - Customer Relationship Management: Emerging Concepts Tools and Applications
SN  - 9780070435049
U1  - 658.812 
PY  - 2019///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Customer Relationship Management
KW  - Emerging Concepts in CRM
KW  - Technological Tools for CRM
KW  - CRM Services
KW  - Relationship Management in B2B Commerce
ER  -