TY  - GEN
AU  - Philip Kotler
AU  - Gary Armstrong
AU  - Prafulla Y. Agnihotri
TI  - Principles of Marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2021///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd. 
KW  - Marketing Management
KW  - Marketplace and Consumer Value
KW  - Extending Marketing
KW  - Customer Value-Driven Strategy and Mix
ER  -