Philip Kotler <br/><br/>
Principles of Marketing 

 - Noida  Pearson India Education Services Pvt. Ltd.   2021 
 - 701  Paperback 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketplace and Consumer Value<br/>Extending Marketing<br/>Customer Value-Driven Strategy and Mix
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/ARM