TY  - GEN
AU  - Richard Gay
AU  - Alan Charlesworth
AU  - Rita Esen
TI  - Online Marketing: Customer-Led Approach
SN  - 9780199239009
U1  - 658.8 
PY  - 2007///
CY  - Delhi
PB  - Oxford University Press
KW  - Online Marketing
KW  - Online Marketing Planning Issues
KW  - New Marketing Environment
KW  - Website Development Design and Content
KW  - The Online Product
ER  -