TY  - BOOK
AU  - Ramkishen Y.
AU  - Dutta Nalini
TI  - Strategic Brand Management
SN  - 9789382127253
PY  - 2013///
CY  - New Delhi
PB  - Ane Books Pvt. Ltd.
KW  - Brand Management
KW  - Brand Positioning
KW  - Brand Activation
KW  - Rural Branding
KW  - Retail Branding and Private Label Strategy
ER  -