Ramkishen Y. <br/><br/>
Strategic Brand Management 

 - New Delhi  Ane Books Pvt. Ltd.  2013 
 - 310  Paperback 
<br/><br/><label>ISBN: </label>9789382127253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Brand Positioning<br/>Brand Activation<br/>Rural Branding<br/>Retail Branding and Private Label Strategy