TY  - BOOK
AU  - Zeithaml Valarie A.
AU  - Bitner Mary Jo
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780070700994
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Services Marketing
ER  -