Zeithaml Valarie A. <br/><br/>
Services Marketing  Integrating Customer Focus Across the Firm 

 - 5th Ed. 
 - New Delhi  Tata McGraw Hill Education Pvt. Ltd.  2011 
 - 763  Paperback 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing