TY  - BOOK
AU  - Rampal M. K.
AU  - Gupta S. L.
TI  - Service Marketing: Concepts Applications and Cases
SN  - 9788185989563
PY  - 2007///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Service Marketing
KW  - Service Quality
KW  - Service Marketing Triangle
KW  - Customer Focus
KW  - Non-Business Marketing
ER  -