TY - BOOK TI - Study on Effectiveness of Viral Marketing On Brand Image of FMCG Companies : Alankruta Srideshpande U1 - WIN/2020/MAR-SPE/PG1195 PY - 2020/// CY - Mumbai PB - SFIMAR KW - MAR-SPE KW - Viral Marketing KW - FMCG Companies ER -