TY  - BOOK
AU  - Cohen Marshal
TI  - Why Customers Do What They Do: Who They are Why They Buy and How You can Anticipate Their Every Move
SN  - 9780070616127
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Consumer Behaviour
KW  - Customers
KW  - Marketing Strategies
ER  -