TY  - BOOK
AU  - Hunt Shelby D.
TI  - Foundations of Marketing Theory: Toward a General Theory of Marketing
SN  - 9788120322400
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  - Marketing
KW  - Marketing Theory
KW  - Morphology of Explanation
KW  - Scientific Laws
KW  - Marketing Disciplne
ER  -