TY  - BOOK
AU  - Albaum Gerald
AU  - Duerr Edwin
TI  - International Marketing and Export Management
SN  - 9788177589689
PY  - 2006///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - International Marketing
KW  - Export Entry Modes
KW  - Market Entry Strategies
KW  - Export Market Selection
KW  - Pricing Decisions
KW  - Marketing Communication
KW  - Product Decisions
KW  - Methods of Payment
ER  -