TY  - BOOK
AU  - Zikmund William G.
TI  - Business Research Methods
SN  - 9788131500293
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd
KW  - Business Research Methods
KW  - Research Process
KW  - Collecting Primary Data
KW  - Measurement Concepts
KW  - Sampling and Fieldwork
KW  - Data Analysis and Presentation
KW  - Cases
ER  -