Zikmund William G. <br/><br/>
Business Research Methods 

 - 7th Ed. 
 - New Delhi  Cengage Learning India Pvt Ltd  2011 
 - 748  Paperback 
<br/><br/><label>ISBN: </label>9788131500293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Research Methods
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Research Process<br/>Collecting Primary Data<br/>Measurement Concepts<br/>Sampling and Fieldwork<br/>Data Analysis and Presentation<br/>Cases