TY  - BOOK
AU  - Schiffman Leon G.
AU  - Kanuk Leslie Lazar
TI  - Consumer Behavior
SN  - 9788131731567
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
KW  - Consumer as an Individual
KW  - Consumers Decision-Making Process and Ethical Dimensions
KW  - Consumer Research Process
KW  - Consumer Motivation
KW  - Consumer Perception
ER  -