Schiffman Leon G. <br/><br/>
Consumer Behavior 

 - 10th Ed. 
 - New Delhi  Pearson Education  2010 
 - 486  Paperback 
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer as an Individual<br/>Consumers Decision-Making Process and Ethical Dimensions<br/>Consumer Research Process<br/>Consumer Motivation<br/>Consumer Perception