TY  - BOOK
AU  - Capon Noel
AU  - Singh Siddharth Shekhar
TI  - Managing Marketing: Applied Approach
PY  - 2014///
CY  - New York
PB  - Wessex Inc
KW  - Marketing Marketing
KW  - Marketing and the Firm
KW  - Fundamentals Insights for Strategic Marketing
KW  - Transition to Strategic Marketing
KW  - Strategic Marketing
KW  - Implementing the Market Strategy
KW  - Secure Support from Other Functions
KW  - Special Marketing Topics
ER  -