Capon Noel <br/><br/>
Managing Marketing  Applied Approach 

 - New York  Wessex Inc  2014 
 - 677  Paperback 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing and the Firm<br/>Fundamentals Insights for Strategic Marketing<br/>Transition to Strategic Marketing<br/>Strategic Marketing<br/>Implementing the Market Strategy<br/>Secure Support from Other Functions<br/>Special Marketing Topics