Keller Kevin Lane <br/><br/>
Strategic Brand Management  Building Measuring and Managing Brand Equity 

 - 3rd Ed. 
 - Delhi  Pearson Education  2012 
 - 695  Paperback 
<br/><br/><label>ISBN: </label>9788131756898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Brand Management<br/>Brand Positioning and Values<br/>Measuring and Interpreting Brand Performance<br/>Growing and Sustaining Brand Equity<br/>Closing Perspectives<br/>Opening Perspectives