TY  - BOOK
AU  - Keller Kevin Lane
AU  - Parameswaran M. G.
TI  - Strategic Brand Management: Building Measuring and Managing Brand Equity
SN  - 9788131756898
PY  - 2012///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Brand Management
KW  - Brand Positioning and Values
KW  - Measuring and Interpreting Brand Performance
KW  - Growing and Sustaining Brand Equity
KW  - Closing Perspectives
KW  - Opening Perspectives
ER  -