TY  - BOOK
AU  - Krishnamacharyulu S. G.
AU  - Ramakrishnan Lalitha
TI  - Rural Marketing: Text and Cases
SN  - 9788178085760
PY  - 2005///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Marketing Management Perspective
KW  - Rural Economy
KW  - Rural Marketing
KW  - Consumer Behaviour
KW  - Marketing Information System
KW  - Selecting and Attracting Markets
KW  - Product Strategy
KW  - Pricing Strategy
KW  - Promotion Strategy
KW  - Distribution Strategy
ER  -