Krishnamacharyulu S. G. <br/><br/>
Rural Marketing  Text and Cases 

 - Delhi  Pearson Education  2005 
 - 397  Paperback 
<br/><br/><label>ISBN: </label>9788178085760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing Management Perspective<br/>Rural Economy<br/>Rural Marketing<br/>Consumer Behaviour<br/>Marketing Information System<br/>Selecting and Attracting Markets<br/>Product Strategy<br/>Pricing Strategy<br/>Promotion Strategy<br/>Distribution Strategy