TY  - BOOK
AU  - Barney Jay B.
AU  - Hesterly William S.
TI  - Strategic Management and Competitive Advantage: Concepts and Cases
SN  - 9788131719503
PY  - 2008///
CY  - Delhi
PB  - Pearson Education
KW  - Strategic Management
KW  - Strategic Process
KW  - Evaluating a Firms External Environment
KW  - Business Level Strategies
KW  - Cost Leadership
KW  - Product Differentiation
ER  -