TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management
SN  - 9788178086545
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing Management
KW  - Understanding Marketing Management
KW  - Analyzing Marketing Opportunities
KW  - Developing Market Strategies
KW  - Shaping the Market Offering
KW  - Managing and Delivering Marketing Programs
ER  -