Kotler Philip <br/><br/>
Marketing Management 

 - 11th Ed. 
 - Delhi  Pearson Education  2004 
 - 706  Paperback 
<br/><br/><label>ISBN: </label>9788178086545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Understanding Marketing Management<br/>Analyzing Marketing Opportunities<br/>Developing Market Strategies<br/>Shaping the Market Offering<br/>Managing and Delivering Marketing Programs