TY  - GEN
AU  - George E. B & Michael B.
AU  - Belch Michael A.
AU  - Purani Keyoor
TI  - Advertising & Promotion: Integrated Marketing Communications Perspective
SN  - 9789354600852
U1  - 659.1 12th Ed.
PY  - 2023///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Advertising and Promotion
KW  - Integrated Marketing Communications
KW  - Analyzing the Communication Process
KW  - Objectives and Budgeting for Integrated Marketing Communications Programs
KW  - Monitoring Evaluation and Control
ER  -