George E. B & Michael B. <br/><br/>
Advertising & Promotion  Integrated Marketing Communications Perspective 

 - 12th Ed. 
 - Chennai  McGraw Hill Education India Pvt. Ltd.  2023 
 - 712  Paperback 
<br/><br/><label>ISBN: </label>9789354600852 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising and Promotion
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Integrated Marketing Communications<br/>Analyzing the Communication Process<br/>Objectives and Budgeting for Integrated Marketing Communications Programs<br/>Monitoring Evaluation and Control
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/BEL