Ashish Hathi <br/><br/>
Marketing Management 

 - Mumbai  L. N. Wellingkar Institute of Management Development and Research  2020 
 - 460  Paperback 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer Buying Behaviour<br/>Marketing Communication<br/>Marketing Planning Performance and Control