TY  - BOOK
AU  - Kapil Kohli
TI  - Getting The R-Factor Right This Festive Season
PY  - 2022///
CY  - New Delhi
PB  - Business World Media Pvt Ltd
KW  - Marketing And Advertising
KW  - Consumer Brand Strategy
KW  - Business Goal
N2  - Brands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams  of brands must come together to curate an approach and  that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers
ER  -