Kapil Kohli <br/><br/>
Getting The R-Factor Right This Festive Season 

 - New Delhi  Business World Media Pvt Ltd  2022 
 - Vol 41 Issue 25 Pg no 32-33 
<br/><br/> Brands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams  of brands must come together to curate an approach and  that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing And Advertising
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer Brand Strategy<br/>Business Goal