TY  - BOOK
AU  - Sujuta Rounak 
AU  - Ranjish Kumar Misra
TI  - Employee Value Proposition , Exchange Ideology, and Intention to Stay : A Conceptual Analysis
PY  - 2022///
CY  - New Delhi
PB  - Indian Journal Of Marketing
KW  - Employee Value Proposition
KW  - Exchange Ideology
KW  - Intention to Stay
N2  - The purpose of this paper was to analyze the preference for EVP attributes from the exchange ideology perspective of an individual which would in turn impact an individual  intention to stay in organization. The Study extensively reviewed literature and offered a conceptual framework to explain employees EVP attributes preference based on their exchange ideology orientation ans its impact on their intention to stay To establish   the validity of the conceptual framework as well as the observations, empirical research on the proposed propositions is required
ER  -