TY  - BOOK
AU  - Yugandhar Vangaveti
AU  - P. Neelima
AU  - Dr Nageshwara Rao Iragaraju
AU  - B Lakshmipathi
TI  - A Study of Latest Trends in Indian Rural Market Scenario
PY  - 2022///
CY  - Hyderabad
PB  - Vigana Jyoti Institute of Management
KW  - Rural market
KW  - Indian Scenario
KW  - Trends
N2  - Rural markets includes all business activities which are involved in the flow of goods and services from producers to rural consumers. These can be several approaches to understand the rural markets. Rural marketing covers all marketing activities which h include forecasting the demand, product planning, distribution and facilitating the market process. Now income level and standard of living are increased rapidly in rural areas
ER  -