TY - BOOK AU - Ananta Mohan Mishra TI - Startup Movement in India: The Journey Ahead PY - 2019/// CY - Delhi PB - Indian Institute of Finance KW - Startup KW - Marketing policies KW - Entrepreneurial Talent N2 - Startup India has immense scope and opportunities to flourish business by utilizing ever – increasing demands of one the biggest local and niche markets. In order to accelerate the startup movement in India attention should be concentrated on changing the form of business activities. Product and services. Consolidation of Ideas and Transforming the same into a product service and finally creation of demand should be the main motto or success story of today Startup business ER -