TY  - BOOK
AU  - Amit Das
AU  - Hardik Bhanushali 
TI  - Data Driven Marketing : A Business Strategy 
PY  - 2018///
CY  - Mumbai 
PB  - Lala Lajpatrai Institute of Management 
KW  - Marketing
KW  - Decision making
N2  - Data driven marketing refers to strategies built on insights pulled from the analysis of big data collected through consumer interactions and engagements, to form predictions about future behavior. Usage and activation of data often in automated in semi automated manner allows for a significantly more optimized media and creative strategy. The paper focuses on how data driven marketing play vital role to increase market share. The Purpose of third paper is to provide insights into the benefits of data driven services marketing and provide a conceptual framework for strategy development which will help to link traditional and new sources of customer data for strategy formulation.
ER  -