TY - BOOK AU - Tran Hung Nguyen AU - Hoang Anh Le AU - Le Xuan Cu AU - Vu Thi Thuy Hang TI - The Impact of Social Media on the Efficiency of Online Business Performance PY - 2022/// CY - New Delhi PB - Associated Management Consultants (p) Ltd KW - Online Business Performance KW - Social Media KW - The Efficiency of online business performance N2 - The study aimed to develop some criteria to assess the impact of social media on the online business activities of Vietnamese enterprises. The result showed that Vietnamese enterprises did not know how to use a loyal customer community to influence potential customers on social network leverage the intelligence and creativity of customers for business operations. ER -