Tran Hung Nguyen

The Impact of Social Media on the Efficiency of Online Business Performance - New Delhi Associated Management Consultants (p) Ltd 2022 - Vol 16 Issue No 3 March 2022 Pg 46- 63

The study aimed to develop some criteria to assess the impact of social media on the online business activities of Vietnamese enterprises. The result showed that Vietnamese enterprises did not know how to use a loyal customer community to influence potential customers on social network leverage the intelligence and creativity of customers for business operations.


Online Business Performance


Social Media
The Efficiency of online business performance