TY - BOOK AU - Sami Basly AU - Amira Hammouda TI - Family Businesses and Digital Entreprenuership Adoption : A Conceptual Model PY - 2020/// CY - Mumbai PB - Apex pvt Ltd KW - Digital entreprenuership KW - Family firms KW - motional wealth N2 - The most common descriptions of family businesses convey the idea that they favor stability to change slow evolutions to upheavals and disruptions. This article suggests a conceptual model of digital entreprenuership adoption in family firms . The author describe the main variables influencing digital entreprenuership adoption and then analyse the moderating influnce of family involvement in the firms of the relationship between these variables and digital entreprenuership adoption ER -