A Study of factors influencing the selection of specialization by MBA students with reference to B-schools in Tier 2 & 3 cities
- Noida Jaipuria Institute of Management July-December 2020
- July-December 2020 Issue 2
MBA program is highly sought after course because it focuses on developing both the hard skills and soft skills. Choosing the specialization from the areas such as marketing, finance, human resources, information technology, operation management ,International business, Business Analytics etc, It is crucial decision which need to taken with a lot of diligence. The study reveals that institutes should have a mechanism to assess the students interest and compatibility by conducting psychometric and personality test counselling of students to be done with regard to specialization so that they make an informed decision